NYT: Convenience not quality pumped the Flip

New York Times: Flipped out.

“It was not a quality play,” concedes Simon Fleming-Wood, the vice president of marketing for Pure Digital Technologies, which makes the Flip. “It was a convenience play.” Convenience, of course, can be one of the most awesome forces in American culture. And Pure Digital, previously a nonentity in the camcorder market, has sold about one million Flips in the past year.

Posted by Brad on May 23, 2008 at 2:08 PM | (112) Comments | Permalink
News Flip Video

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Convenience, of course, can be one of the most awesome forces in American culture. And Pure Digital, previously a nonentity in the camcorder market, has sold about one million Flips in the past year.

The vice president of marketing for Pure Digital Technologies, which makes the Flip.It was a convenience play. Convenience of course, can be one of the most awesome forces in American culture.

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